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  • Michelle Gilmore

Now What!

We just canceled our spring fundraiser, Now What?

Ahhh, just two months ago we were talking about reliving the roaring ’20s (in 2020), the grand fanfare, the bold music, and bravery in the face of prohibition. We encouraged nonprofits to be bold and brave, try new ideas, and venture outside the “best practices” to engage your donors and supporters! Little did we know that we would be on the heels of a recession with a worldwide pandemic two months later! Wow! Well, here we are.

Here we are…. forced to reinvent and reimagine our fundraising! In the quest to be bold, brave, and try new ideas, we personally challenge you, challenge all of us really, to embrace technology and create fundraisers through VIRTUAL EVENTS to continue the mission and sustain impactful programs.

Considering canceling or postponing your fundraising event? You can provide a dynamic guest experience for your donors, sponsors, and supporters and raise money for your mission with virtual galas, 5K’s, and other endurance events. Virtual events allow your nonprofit to host an online silent auction, stream your live auction (live!) and share your story before your all-important “fund-a-need” and “paddle raise.” Virtual events are flexible (can be hosted wherever, whenever you want), cost-effective (no venue, food, drinks, insurance, etc.), scalable (from 23 to 103,000 guests), engaging, socially-responsible and reliable. There’s never a need to cancel a virtual event because of weather or even a global pandemic.

With virtual events, you can track leads, quantitatively measuring event performance and gauge ROI down to the most basic statistics....all without the rubber chicken and cheap wine.


Whether filming in-studio or from your event venue stage, bring the gala experience to guests in the comfort of their home.


Online (Silent) Auction! So many technologies are adapting to provide online auction platforms for you! Livestream your live auction and impact video to share your mission and make your “ask.”


Engage guests with social media challenges and hashtags, “door” prizes, and an easy-to-give digital platform.


Retain, attract, and promote event sponsors while keeping ticket sales revenue. Make your supporters the HEROES!

Virtual Events engage supporters by making them part of the action. Guests can instantly give while being thanked on-screen and in real-time.

  • 57% of people who watch a nonprofit video go on to make a donation when provided an easy-to-click donation button.

  • Videos on social media generate 1200% more shares than texts and images.

  • Facebook Live videos produce 6 times as many interactions as traditional videos.

  • 54% of donors worldwide prefer to donate online

  • 30% of people are more likely to engage virtually (during an event) than in-person.

  • The ROI on virtual events can save up to 65% in expenses/revenue ratios.

Virtual Events engage supporters by making them part of the action. Make yours fun, unique, engaging and under 1 hour - You’ll be surprised by the support you will see!

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